Data Academy

deliverables

Branding, visual identity, presentation templates, slides, brochures, training books, digital platform and e-templates.

Who are they?

Data Academy is an innovative up-skilling training programme developed by our client, Profusion. The programme addresses C-Suite, HR professionals, Recruitment teams and Data teams. It’s a series of short, powerful training sessions to enable leaders to drive business improvements through data.

What was the brief?

The Data Academy team only had a few weeks before the programme went live, so they needed an agile approach to branding and work to start on training materials like slides, brochures, e-mails and the web portal as soon as possible.

What did we deliver?

With the insights from our discovery call, we created alternative concepts that would speak to the newly defined audience. Our second concept board (see above) stood out as the best fit for the sub-brand, when brand strategy, audience, and competitor landscape were considered.

Our team then collaborated with Data Academy to define and prioritise deliverables. From training slides to workbooks, brochures and posters to the MVP of the digital portal, all materials were designed to reflect the brand's competence and expertise in the field and the quality of the programme. With a magnificent effort from the wider team, everything, including lower priority tasks were delivered on time.

What did they think?

Ece and her team have done some phenomenal design work for us, particularly helping us design materials (presentations, handbooks, posters, cards, etc.) for our Data Academy. Her team's designs make the user experience infinitely better -- everything looks sleek and branded, and really helps the materials come together as a cohesive whole. It's really brought to life for me just how important good design is for communicating the quality of a product. Ece is also a pleasure to work with, she quickly understands complex requirements and is able to bring them to life creatively. She's also very flexible and has been amazing at delivering excellent work on a tight deadline. Thank you, Ece and the whole Hype team!

Caroline Z.

Data Strategy Director, Profusion

A deadline is looming?

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You need someone who can drop into your team, hit the ground running, and help get things done. A fresh pair of experienced eyes on your designs and processes wouldn’t hurt either. You need a Designer for a Day and the right fit might be just a click away. Only one way to find out.

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