Why Sustainability?
The future for business, and everything else.

We’re a team of pun-lovers, good-time rollers and relentless optimists. But there’s no time to waste in the climate crisis - it’s now or never again for our world and everything that lives here.

What does sustainability mean for us?

Sustainability is traditionally defined by the reliance on the intersection between environment, economics and people.

For us, sustainability is not about learning and leaning into what is economically possible and reasonable. It’s about what is environmentally responsible.

How we work?

We constantly research the potential impact of our practices - like resource extraction from forests and oil for printed design materials - and learn about the latest sustainable and green design practices.

In turn, we’re able to offer you that expertise. It makes sustainable design a simpler decision for your business, without feeling like a compromise.

We’re in a unique position to improve communication and accessibility on these important issues in the Branding and Design space, but it doesn’t start and finish with our clients’ work. We have created and committed to our own Sustainable Goals and Sustainability Policy.

Green is not just our colour

The Green Designer Certification is part of the Green Graphic Design Course taught by Little Fox. The course focused on how design intersects with forestry, resource extraction, and climate justice in order to understand how the practice of graphic design can become sustainable. We are passionate about practicing green graphic design through sustainable materials choice, resource use, and considering the lifecycle of each thing we create. Let's talk about how your project can be sustainable.

Our Policies

Business Policies

1.1 Hype and Seek LTD supports verified forestry supply chains such as the FSC or Ancient Forest Alliance when choosing paper stocks.
1.2 100% PCW recycled paper will be preferred, and if unavailable the highest percentage possible will be deferred to for all print items. When traditional paper is not used, a sustainable alternative is acceptable (seed paper, sugar paper…).
1.3 Inks and coatings that have low or no VOC emissions will be used in order to minimize air pollution.
1.4 No plastic or foil coatings will be used (laminate, soft-touch matte…) for aesthetic purposes. Laminate will only be used when crucial for the longevity of the item. These coatings cannot be recycled and actively contribute to microplastic pollution in the ocean and chemical leaching in our landfills.
1.5 Local printers are prioritized in order to support the local economy and reduce emissions. If a client is remote, LFD will source printers in their area to reduce carbon footprint.
1.5 Item life-cycle is considered and designed for. Digital alternatives may be suggested where relevant.

Sustainable Policies

1.1 Hype and Seek LTD is aware that by designing for print, it is profiting off of an extraction-based industry that in many cases is unsustainably extracted, causing harm to biodiversity, ecosystems and people. Unsustainable extraction policy has created our climate emergency.
1.2 Hype and Seek LTD’s mission is centred around environmental responsibility and is aware of its role to act as a steward of the environment to protect and advocate for forest conservation and the creation of responsible business practices that decrease GHG and increase carbon sequestering initiatives.
1.3 Hype and Seek LTD understands the responsibility it has as a business and environmental advocate to ensure that it is advising and ensuring its clients undertake the creation of print design pieces in an ethical and sustainable manner that preserves our planet for future generations.
1.4 Hype and Seek LTD will aim to follow the most up-to-date information available about the effectiveness of sustainability initiatives by having regular conversations with local printers about their practices and by following recommendations established by documents such as the IPCC report, and Paul Hawken’s “Drawdown” and the UN.
1.5 Hype and Seek LTD will not support greenwashing campaigns or companies that are actively contributing to the destruction of our Earth its inhabitants or human welfare.

Diversity Policies

1.1 Include diverse imagery in mockups, photography, client presentations, portfolio pieces, and social media feeds.
1.2 Continue to learn about intersectional sustainability and learn from BIPOC to promote sustainable education that fights against racism and advocates for justice.
1.3 Promote the voices of BIPOC in our work and amplify their environmental and human rights messaging whenever possible. This includes being more vocal about the Indigenous, Black, POC research we are reading. We also aim to donate some of our profits to Indigenous activism and active climate blockades.
1.4 As a curious studio, we commit to learning about and advocating for the environmental policies, advice and updates endorsed by CMA (Competition and Markets Authority) and AMA (The Advertising Standards Authority) in the UK, The European Commission and he US Federal Trade Commission (FTC). This includes (but is not limited to) greenwashing, land rights, extraction projects, endangered species, repatriation, protected areas, etc.
1.5 Actively implement our BIPOC sustainability and anti-racist research into the sustainability framework we use for working with clients. This framework is used to identify and mitigate harm in local, national, and global communities and to fight against environmental racism and injustice.
2023 Sustainable Goals

The firm words behind our future-focused actions and decisions:

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ece@hypeandseek.co.uk
London, UK
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Branding and product design studio to help you design & launch new products.