Fora Club

deliverables

Brand strategy, rebranding, social media templates

Who are they?

Ece, the founder, helps businesses build communities and hosts accountability groups. She provides events & community management for driven, determined businesses as Fora Events and shares her knowledge on the community and freelancing world as Fora Club.

What was the brief?

With Fora events, Ece had many possibilities and was on the verge of deciding whether to have a sub brand or not. She knew what Fora could deliver and do best but needed clarity and validation. See needed a hand with the Brand’s strategy translating that into a visual identity.

What did we deliver?

Working closely with the founder, we initially created two alternative concepts above for the Brand’s colourful, playful, friendly and conciliatory personality.

After our review sessions, we agreed to use the logo and the typeface from the first stylescapes and take the second stylescapes as general guidance.

The next thing was to finesse the logo and bring the concept to life. Because Ece used social media channels masterly and primarily, we prioritised designing the socials. We created templates on her platform of choice so she could create a new post without compromising the Brand’s consistency.

What did they think?

The discovery workshops and the research Hype conducted helped me better understand the positioning of my brand and shape my services. I not only ended up with a visual branding that captures my personal character and style, but the process also allowed me to explore how I want to show up as a professional. I recommend working with her for businesses that are fed up with cookie-cut design offerings and looking to get personalised service from someone who values impact-driven businesses.

Ece K.

Fora Club, Founder

A deadline is looming?

A designer is away?

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