Friggin Well

deliverables

Branding, including brand strategy, naming, logo design, packaging and visual identity

Who are they?

FrigginWell is a zero waste wellness brand, committed to transforming simple daily activities into meaningful self care rituals that make us feel friggin' well.

What was the brief?

Founder Klaudia reached out to us at the early stage of her business, with the primary objective of creating a meaningful brand identity that changes people’s perspective on wellness. She came with requirements for a logo, packaging design and social media templates.

What did we deliver?

We ran a brand strategy session for Klaudia to explore and define values, audience, purpose, mission, vision, goals and the brand’s position in the competitive landscape.

After the internal branding had been defined, we started forming the external branding by creating 3 concepts and a list of names for Klaudia. Together we picked the most calmly fearless and care-giving option.

To support FrigginWell’s strategic goals, we designed custom illustrations for the packaging of each product to reflect the emotion of the time and place it’s used.

Boxes were designed to be reused as things like yoga blocks and storage containers... FrigginWell invited all customers to get creative with their orders, which also included custom-designed tissue paper in their deliveries.

A naturally loud brand, FrigginWell had a lot to say on social media, so we also created an Instagram template for Klaudia’s prefered platform as well as a set of brand guidelines. These help Klaudia to maintain the brand's look and feel without worry or uncertainty, so that she can focus on the content.

What did they think?

They are just a pleasure to work with. Hype and Seek had all the qualities I expect from a creative and facilitator- active listening, great communication skills and on-point insight. Ece and her team made my brand came to life with ease and modern, future-forward thinking.

Klaudio Adrych

Founder

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