Hemenis is a mobile app that helps users explore nearby business opportunities and create job offerings when they need services for their business or personal lives.
What was the brief?
Hemenis came to us with a clear list of requirements, namely a core brand workshop, brand identity design, persona creation, user journey mapping, user flow, wireframes, and UI design and prototyping for MVP.
What did we deliver?
The product owner had been in the industry for over a decade and had abundant knowledge about the target audience. Combined with data and the interviews we conducted with multiple stakeholders, we fully understood the user needs, pain points, views and strategies for the product. We then facilitated several workshops to help the Hemenis team create usable personas and user journeys.
Developing personas was important to help analyse the behaviour of users accessing the site, their preferences and demographic data.
Based on existing data and competitor analysis, we set out to construct wireframes. This process was carried out with the participation of the Product Owner to validate and align the navigation flow of the new hierarchy of information.
Once we’d developed a new brand guide, we spent time aligning the new work with the Brand Experience team, mainly in terms of tone of voice and brand identity.
Throughout the creation process we always started with mobile-first concepts, because it was the main source of the brand’s traffic. We also created different content tailored to location, since the company’s footprint covers almost the whole of Brazil.
What did they think?
Very creative, clear and concise. They brought a great value-added approach to the early phase of the "Hemenis" start-up, when we had nothing but a great idea to transfer into a user-friendly mobile application.
Mukrime A.
Founder & CEO
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