Profusion

deliverables

Internal and client interviews, competitor analysis, strategic brand identity, presentation templates, e-mail templates, slides, brochures, website wireframes and design direction.

Who are they?

Profusion is a data consultancy firm that help help businesses to become more efficient, more effective and more profitable through the innovative application of data science. They believe data is the untapped asset on your balance sheet and provide support across the spectrum, ranging from consultancy advice through to the creation and execution of innovation projects and marketing campaigns.

What was the brief?

Profusion was on the verge of redefining its services, and they found their branding wasn’t reflecting the company’s identity well. The brief was to refresh the identity and create brand guidelines and templates all employees could easily follow. They also needed consultancy and direction for redesigning their website.

What did we deliver?

We consulted and conducted interviews with clients and employees, facilitated branding workshops, and helped the marketing team with competitive analysis. We then created style-boards based on the findings and meetings and designed Presentation templates, brochures, e-mail templates and the main website page based on the chosen style-board. We re-designed the logo and created detailed brand guidelines.

Working closely with Profusion, we first conducted internal and client interviews to hear how they described and experienced the brand. The results helped us empathise with the employees and customers and listen to their needs. Hearing what the brand represented for them in their own words helps us see the gaps between the thought and perceived image of the brand.

We then redesigned their logo, website, collateral, PowerPoint, and word templates created extremely detailed brand guidelines so every employee in the company can feel confident their work reflects and the brand’s image and its values at its best.

What did they think?

The new branding made me feel relieved. Tried several times in the past but never come at the right angle before. This was the first time that everything is tying together, there is consistency, ease of use. Everything we make comes from the same company. The website matches our decks, they matches our Word docs. Whoever builds a deck, it feels like coming from Profusion. I have to fix other people decks, I do make and see loads of decks. I had spend so much time to make it consistent, now it’s much faster.

It’s been very successful, this is literally done everything we wanted. It's raised to a flow of quality. We've checked every box.

Alistair D.

Chief Strategy Officer, Profusion

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