Branding, strategy, logo design and social media styling.
Who are they?
Son Demir Bukucu is much more than a metal workshop. The brand offers a large variety of architectural solutions for construction, as well as decorative pieces made of iron and other metals. The brand stands out amongst its competitors with its innovative, design-driven process.
What was the brief?
They needed a new brand identity that would reflect their professional services and fun-loving culture.
What did we deliver?
The brand already had a good reputation in the field and was well known for its name -"Son Demir Bukucu" - which means the Last Iron Bender.The name had limitations for a company that provides a wider range of services, but we decided to keep it. Clients loved it, and it captured the company's innovative, young, playful and hero-like character which won pitches on feeling alone.
After defining Son Demir Bukucu's values, audience and personality, and exploring its position within the industry, we created 3 style-scapes to show the owners and discuss the visual aesthetic of their brand.
Based on the alternatives approaches and brand assets reviewed, we designed an identity board including the logo, typography, colours and brand assets that would speak to their target audience of architects and elite customers. We even thought of the finer details, with their new business cards to be made of metal as the material that underpins their services.
A deadline is looming?
A designer is away?
You need someone who can drop into your team, hit the ground running, and help get things done. A fresh pair of experienced eyes on your designs and processes wouldn’t hurt either. You need a Designer for a Day and the right fit might be just a click away. Only one way to find out.
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