Soleil Marketing, a company dedicated to integrating sustainability into marketing strategies, was ready for a brand refresh. After meeting the founder at a CISL course, we connected over a shared vision for a greener future. This project aimed to create a brand identity that mirrored Soleil's passion for nature and sustainable marketing.

Soleil Marketing needed a brand identity that reflected their commitment to sustainability while appealing to a modern audience. Their requirements included new patterns and visuals for their website and marketing materials, a Google Slides template for presentations, social media and PDF templates, and a redesign of their main and template pages on WordPress. Our goal was to create a cohesive and engaging brand identity that would resonate with their target audience.

Our discovery sessions with Soleil Marketing revealed the core values that drive their brand: sustainability, nature connection, and positive change. These sessions were crucial in understanding their unique voice and vision. We identified key insights that informed every aspect of our design process, including their core values, audience, and philosophy of using marketing as a tool for good rather than just for profit.